Darn Good Yarn is a company founded on the idea of creating sustainable wages globally and promoting sustainable yarn and fashion. Nicole Snow, founder and CEO, has been taking the crafting world by storm for the last 13 years. Since Nicole was a little girl, her escape from reality has always been crafting and she hopes that with all the company does, she is able to give that outlet to every customer. Community and the mission at Darn Good Yarn are at the center of everything done at the company from sourcing, to packing and right to your door. Community through social platforms such as Facebook groups and other social networks allow the company to stay connected and build relationships with the customers. Darn Good Yarn is promoting a creative, sustainable, and engaging lifestyle for every customer.