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Time, Money, And Blogging

By: Maria Nerius, Resident Craft Expert

Time is money. You need to make some hard decisions about how much time you want to spend blogging and how you plan to profit from this time spent. There are few deductions or expenses involved in this form of social media- it’s mainly time you are investing. What the heck are you going to blog about?


  • Your product- Are you going to show photos of available designs to purchase? Experts say you can’t do the hard sell when it comes to social media. You can’t just blog week after week about products you want to sell. Instead, you have to entertain. It's important to share some kind of information the customer wants to know and will return loyally to your blog. This isn't always easy. Balance again plays a role because you need to educate the readers that you are selling finished goods to, but you don't want hound them or bore them. This type of blog takes the least amount of time in my opinion.
  • Your services- Maybe you are a designer, teacher or demonstrator looking for work. How do you showcase your talents and abilities that are for sale? I think this is a little easier. In essence, you are creating a visual portfolio. You’ll need to learn how to self-promote while not feeling uncomfortable or bragging. Self-promotion isn’t easy for everyone. Instead, think of it as if you were writing about a friend. Step outside of yourself and describe and promote this wonderful artist or craftsperson.
  • Your expertise- This might seem like a combination of the above two themes. In fact, it might very well be. Many bloggers position themselves as experts. They become personalities, celebrities, divas, and queens. You might know what they do and you might have an idea of what it is they create or what service they provide, but what it comes down to is that you know the personality. It's as if they're acting, and for many this has proved profitable. Just keep in mind that this type of thing is a 24/7 commitment and the work is endless. Profitable, but endless (just ask Martha Stewart). Many in this category end up hiring a social media service to keep the content flowing.

You’ve got a choice to make. Only you know how much time you have to devote to blogging. Only you can decide if the pay-off is worth the effort. I made the choice to hire out when it comes to blogging. You’ll see me more as a guest blogger on sites/blogs. I like getting paid when I write. It’s my profession and when you label yourself as a professional it means you get paid for any effort. I’ve done just fine without a focus on blogging, but I still pay attention and try my best to stay informed and up-to-date, which is just part of staying successful as a business. I do believe that blogging is now part of the mainstream and an important piece of our culture. When all is said and done, we need to include it in our business toolbox.

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My sister and I will be starting a blog to showcase our business, but beyond that, I want the writing experience. Yes, I understand the entertainment aspect of the blog - that's part of why I want to do it. Can I entertain people enough that they'll read the whole thing? Also, can I write pattern directions that are concise and clear? We will be offering free patterns in a variety of crafts that we sell, knitting, crocheting, cross stitch and beading. We will also link to our Etsy stores, and the website that lists the materials we have to sell. We're not by any means Michaels, or another craft store - we just have varied interests, like a lot of people, and the blog will reflect that. It will also reflect our lives to a degree, as we're normal women with the normal, complicated lives thatwe all seem to live, and that's another way to connect with the people we're selling to - they can sympathise with us, and we with them. I've learnt, from years in retail, that a sort of personal connection with a customer, however fleeting, often results in sales, but you have to be the one reaching out to make that connection.

I am just starting out blogging on my websiste. I am an undiscovered crochet designer. I offer patterns and finished products. Mostly clothing. I thought that doing a blog of related but not always things to sell might increase traffic to my site. I celebrate the fun of creating. I try to focus on repurposing things like doilies etc to make into something else. For instance, I'm working on making vintage doilies into a skirt. On my blog I swear to share the successes and failures so I try to make it a sharing thing. I want input and ideas on how to make the idea work well. I post every Tuesday or more often if I come up with a hitch in the project or have figured out something useful. How do I get traffic to my blog? Any ideas? My site is

Blogging of any type can just be considered a form of advertising.

Blogging of any type can just be considered a form of advertising.

Blogging of any type can just be considered a form of advertising.


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