You can have the best product in the world, but if no one knows about it, you're going to be sitting with unsold product stacking up! Part of selling your work online is promoting your product and one of the best ways is to use free social media.
Once your online store is open you’ll have to promote it. Social media (Facebook, Twitter, Blogs) is one of the best ways to advertise your store. You can create a Facebook page and a Twitter account in your business name. If you think that the work is over, you are mistaken. Just like all retailers you need to get the word out that your store is open and you need to constantly send out promotions to keep your established customers coming back and to reach out to new potential customers.
Find out what else you can do to promote your business through social media on Creative Income Blog!