A very common question I receive is about the amount to charge for crafting goods. I specialize in teaching Crochet & Loom Knitting. New enthusiastic people come on board and learn with my “How To” tutorials and then get all rev’d up on the excitment. While sitting there, they get thinking big about creating their own home based businesses. They see people selling stuff all over the internet and then they start seeing themselves as a business owner and marketing their goods.
Realistically, what something is worth is up to the person who wants it. If you are creating something that can be found all over the internet, “How is your product any different?” Are you doing something, a stitch, an emblishment, or a style that is unsually pleasing to the creative beings of your purchasers?
The question answer is, “I have no idea what something is worth, that’s up your purchasers?”
Many websites have great Create Your Own Online Stores with service fees attached to it. Then companies like EBAY or PAYPAL also take a small percentage of your purchase price. Have you thought about shipping and the level of services required to ship your item. Just ensure you factor in the costs of all the service fees that make a transaction possible.
We are in a society where “OUR WORK” aka Creative Designs is heavily discounted due to mass production of stuff available to the general public. We are very used to big box stores clearing creative things at bargain prices. So when you go to price your item, you need to think about your material costs, and then time involved. For some strange reason, “Time” in “OUR WORK” seems to be heavily discounted as its perceived as a pass time hobby. However, you are still an artist regardless.
I know myself… people have offered prices for blankets that have taken 40 + hours and the rate they want to pay is less than the material costs of the yarn. The big box stores have made it harder for real people who have creative abilities to be recognized because they can buy something that looks half creative at a fraction of the price. Creative to many people these days is a really cool idea that has been mass produced a million times over that would look great and can be made cheap due to the mass production involved. People perceive seeing something in your project that they seen at the local store for merely pennies… and take that in account when offering a price.
“The Presentation Of Your Goods is everything and you only get one opportunity to impress…” Follow some simple tips as follows below:
- Great photographs. Don’t show pictures of your goods with an untidy house or something in the background that is a turn off.
- Be careful of showing pets. Pet hair perception on items is possible and a turn off to some people.
- Do great write ups about what they are purchasing.
- Tell a story… give your items some meaning. The inspiration or thought behind your item.
- Tell the realistic time on how long it took to make.
- Don’t expose your raw material costs, but focus on the emotional satisfaction of what it was like to create it.
- Don’t be too specific on the materials used or the methods on how you got your item to the way it did. There are many people out there who may be asking questions but getting you to reveal your trade secrets so they can mimic or duplicate it for themselves.
- If you are customizing… say what options are available.
- Tell how you are shipping it and maybe communicate tracking numbers and when you shipped it to the buyer.
- There will be people that will bargain with you and will try to get your price to near costs if not below costs. Remember, those customers aren’t doing you any favors. Those are the type of people taking advantage of artists creativity for their own personal gain.
- If you are using Facebook or social networks to sell your goods, be careful what you post and the comments you decide to make. If you are a negative commenter about your own life or personal circumstances, it may be best to keep potential buyers from seeing your Facebook. Reading negative comments or life’s sad stories really don’t get a buyer to be sympathetic to purchase… they are silent deterents.
There’s lots to think about… and many people can benefit from making a few extra dollars off their creativity. Just be mindful and think about all avenues before getting the itch to buy a skid of raw materials.
