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Meet Stacey Caron, President of Spellbinders

March 24, 2012 by FaveCrafts

Recently, Spellbinders Paper Arts announced that their president, Stacey Caron, had received the 2012 Enterprising Women of the Year award from Enterprising Women magazine. This award recognizes highly successful, entrepreneurial women leading fast-growth companies who mentor or actively support other women and girls involved in business and are proven leaders in their communities.

Spellbinders Paper Arts

We’re huge fans of Spellbinders! We reviewed and gave away a Spellbinders Grand Calibur and Presto Punch last spring, and we have tons of Spellbinders projects on FaveCrafts, such as the Best Coupon Organizer, the Spring Bloom Headband, and the Decorative Clutch Purse! And now, we have an exclusive interview with Stacey Caron, president of Spellbinders and winner of the 2012 Enterprising Women of the Year award. Here’s what she had to say:

Stacey Caron

  1. When did you start crafting and what crafts do you enjoy doing the most for fun? I started making cards and stamping in the early ’90s.  After the birth of my first son I started scrapbooking. It is a great way to capture those wonderful family memories. Crafts I enjoy most: stamping & mixed media was always my first love.
  2. What inspired the birth of Spellbinders in the beginning? I was teaching as well as crafting for fun and identified the need in the market for dies that cut, emboss & stencil as well as the need for a universal die cutting machine.  How did you come up with such a great idea?  Between my husband and me (he’s an engineer and tool & die maker and I’m a crafter), it was a perfect combination! We put our heads together and so it started!
  3. As your company continues to grow, how do you determine what products to create? How influential are your customers or other crafters? As we grow it’s ever more important to keep our ear to the ground and listen to our customers. We use our social media channels to be in constant communication with our crafters as well as formal surveys to ask questions and listen to their input & ideas. They buy our product, they use our product, they know our product – the consumer’s voice is very important to us.
  4. Where do you find inspiration?  I find inspiration everywhere & anywhere, in every aspect of my life. I also love working with other great designers & artists – it’s such a great inspiration to see how others create.
  5. What sorts of ways do you get involved with community service and mentoring? There must be plenty of women in that line of people trying to get some of that Stacey Caron wisdom! (and how do I get in that line?) Giving back and sharing what I’ve learned has always been important to me. I’ve enjoyed opportunities to work with local schools and organizations as well as traveling further afield to Haiti to bring the joy of crafting to people whose lives are filled with struggle and little opportunity for leisure activities. We were also able to donate crafting products to the people of Joplin when disaster struck last year.
  6. Who was your role model or mentor?  Design icons Julie McGuffee & Jean Kievlan were key in my personal growth & learning at the start. Other inspirational women include my friends Melody Ross and Julianna Hudgins.
  7. What are the biggest challenges of running your company?  Coming to the realization that I can’t do it all by myself and learning to trust others to help my company grow. Getting the right people on the bus!  Biggest rewards? Seeing crafters all over the world love & use Spellbinders products and embrace us as an industry leader!
  8. What advice do you have for women who want to launch their own product line in the craft industry? Identify your passion, know that you will need perseverance & build your dreams with purpose!
  9. What new product that was launched at CHA Winter are you most excited about? We just loved the new M-Bossabilities! I love them all but the M-Bossabilities were a real winner! Two designs, twice the value. you can’t get better than that. Oh! And I have a particular passion for Accents & Motifs! Just a personal favorite!
  10. What’s next for Spellbinders? Any super secret information you can share with our readers?  INNOVATION, INNOVATION, INNOVATION! Along with an exciting partnership…watch this space! It’s going to be great!

Filed Under: News Tagged With: craft industry, die cut machines, industry, insider industry news, spellbinders

Calling All Craft Professionals!

July 8, 2011 by CreativeIncome

Every so often, it’s time to make a change. You hit a certain point where you have to try something new or revamp what already exists in order to move forward. If you’re a planner like me, this can be a daunting prospect. But luckily, change can be a great way to expand what you already know and create something even better.

Creative Income, FaveCrafts’ newsletter for craft industry insiders and professionals, is getting a face-lift. We’re looking for new contributors that can write articles, make videos and serve as guest editors. In case you aren’t familiar with Creative Income, here are some facts you should know: It was started by Maria Nerius, FaveCrafts’ resident craft expert. Each week, we offer up a new topic for craft professionals who can help them get organized, learn more and, most importantly, increase revenue. We also offer important industry news, crafty projects and top trends.

Here are some craft business topics we’d love to learn more about (with your help, of course):

  • Selling Homemade Crafts
  • How to Start Your Business
  • How to Make Your Crafts Look Good Online
  • Navigating Copyright or Trademark Issues
  • Targeting Core Customers
  • Integrating Social Media
  • Earning Industry Accolades
  • Pricing
  • Time Management

These are just a tiny example of the topics you could write about. If you have personal experience in the craft industry, we’d love to learn from you!

The time has come to make your voice heard! Contact us if you’re ready to share your knowledge of the craft industry. We look forward to working with you!

Filed Under: News Tagged With: craft business, craft industry, craft professionals, creative income, Favecrafts, Maria Nerius, newsletter

Insider Industry News 5/24

May 23, 2011 by CreativeIncome

Welcome to the latest edition of  Insider Industry News! We’ve got exciting information on upcoming industry events you need to know about! Got a hot tip? Let us know!

  • The Craft & Hobby Association (CHA) is pleased to announce the creation of the CHA Exhibitor Success & ROI Center (ESRC), a new online resource center for trade show exhibitors in the craft and hobby industry. This free new program was created in conjunction with Competitive Edge, a leading trade show consultancy, to provide users with free tools and information on trade show-centric information.The ESRC offers exhibitors: pre-show education through the CHA Online Learning Center’s Webinar Wednesdays series, successful exhibiting article series by Jefferson Davis, president of Competitive Edge, research and reports from the Center for Exhibition Industry Research (CEIR), tips  and tools for creating and running a successful and cost effective exhibit program and access to the CHA Exhibitor Update eNewsletter archive.
  • CHA is partnering with leading trade show producer TransWorld Exhibits to bring a new CHA Craft SuperShow Section to their Jewelry, Fashion & Accessories (JF&A) Show, which takes place in Rosemont, Ill. from July 21-24.
  • There’s still time to register for the Chantilly, VA and Arlington, TX Great American Scrapbook Conventions. This is a consumer event filled with scrapbooking and paper arts classes, products and more. For more information, go to the Great American Scrapbook site.

Want to learn more about the business of crafting, subscribe to the Creative Income Newsletter brought to you by Maria Nerius.

Filed Under: News Tagged With: CHA, craft and hobby association, craft business, craft industry, creative income, Maria Nerius, News, Scrapbooking

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Full Project Tutorials

Chalkboard Party Cart

Project of the Day: Chalkboard Party Cart

Welcome to the second day of Home Decor week in the National Craft Month celebration on the FaveCrafts Blog. We’ve had three wonderful weeks of projects and giveaways already, and we’ve still got a few more things in our bag of tricks! As a bonus to the fabulous craft tutorials we’ve been featuring, we’ve also […]

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Free eBooks

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