This year I’m going as Flo from the Progressive commercials for Halloween. No, I am not affiliated with the insurance company, and no, I don’t really “<3 insurance.” But it’s always a good idea to be something relevant for Halloween. This year’s relevant costumes include the cast of Jersey Shore, Antoine Dodson (the “hide yo kids, hide yo wife” guy of YouTube infamy), the ever popular Lady Gaga, and the characters from Mad Men.
Flo, the cheery, overly helpful retro-esque insurance saleswoman from the Progressive commercials seemed like the perfect costume because she’s easily recognizable, culturally relevant, a little unexpected, and easy to DIY. Here’s how I did it:
- The clothes: Wear a pair of white pants and a white polo shirt. I’m not sure what shoes she wears or if it even matters, so have fun with it!
- The hair and makeup: Invest in a Bump-It. I am only a little ashamed to admit that I already have a set in my beauty arsenal, and I didn’t even buy them for Halloween, sadly. Also slip a stretchy headband over your bangs, curl the ends of your hair out, slick on some bright red lipstick, and give yourself winged eyeliner.
- The apron: Buy a plain white apron from the store. I got mine at Hobby Lobby, but you’re bound to find one anywhere aprons are sold. Or you can make your own. Print out the Progressive logo, use an X-acto knife to cut out the letters, and use what’s left as a stencil. Fill in the letters with a blue marker or paint, right across the front of your apron.
- The pins: Flo wears two pins–one that says “I <3 insurance,” and one that says “Flo.” You can buy these online, but this article is about how to make your costume, not how to buy it. I looked up the pins on a website that was selling them, printed out the pictures, and cut them out myself. You can fill in the colors with markers if you want, or just print in color. Attach the cut-outs to cardboard or card stock, and attach that to a safety pin. Pin your badges to the apron, and you’re set. Make sure you spend Halloween night yelling “Discount!”
What are you going to be for Halloween?