Red Heart is proud to be partnering with Jimmy Beans Wool in sponsoring Stitch Mountain at the U.S. Ski and Snowboard Association (USSA) events in Canyons Resort in Park City, UT and Mammoth Mountain, CA.
Jimmy Beans Wool has signed a partnership with USSA to become the first ever-official yarn, knitting and crochet supplier to U.S. Snowboarding and U.S. Freeskiing. This is a great way to build awareness of yarns and the crafting industry, which is where Red Heart comes into play.
Jimmy Beans and Red Heart partnered to create “Stitch Mountain”, a campaign to encourage people to be creative and crafty on and off the slopes. Yarn for the campaign and the athletes will be provided by Red Heart.
“We are thrilled to have created a relationship that will not only publicize the needlearts industry, but also combine two of our passions, yarn and skiing,” said co-owner of Jimmy Beans Wool, Laura Zander.
Jimmy Beans Wool and Red Heart are also sponsoring Olympic silver medalist Lindsey Jacobellis who is a seven-time X Games Champion in snowboardcross, an avid knitter and knitwear designer. She designs and knits hats for her charity, “Hats 4 Hounds,” and will be designing hat patterns exclusively for Jimmy Beans Wool (using Red Heart® yarns).
Both partners will have a sampling tent at Canyons Resort in Park City, UT and Mammoth Mountain, CA.