I’ve been a craft professional for over 25 years and have learned that it is very important to know who you are marketing your goods or services to in order to make an income. While visiting a local art and craft show I was surprised and a little disappointed that many of the artists and crafters just didn’t get it. They were not catering to the local community and lost many potential sales! Watch this video to see a very cool marketing tool I did discover at the show.
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