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Delta Creative

Delta CreativeDelta Creative is focused on innovation, quality and service. Our products epitomize brilliant innovation, convenience and quality. That is what has made us the dominant force in the premium paint and craft industry for almost 50 year. Our process of constant regeneration continues through tireless expansion of our product lines that provide the perfect catalyst to our customers’ imaginations. Last year, we launched our “Delta Kids” product collection to include more than 50 new items appealing to creative young consumers, parents and grandparents alike.

Delta Creative is a wholly owned subsidiary of the $6 billion Diethelm Keller Group of Zurich, Switzerland. We combine manufacturing and packaging expertise with innovation, superior product development and optimum global sourcing to partner with premium arts and crafts outlets in bringing customers products that they fall in love with. Our esteemed partners include Michaels, Petersen Arne, Wal Mart and Notions Marketing. And we’re adding new partners like Toys R Us, Rite Aid and Kmart. Delta Creative proudly distributes in over 6 countries around the world.

Delta began in 1962 when a man named Wally Raley began a small business he called Delta Technical Coatings. Wally’s big opportunity came with a hit called Ceramcoat. Soon, new opportunities through the hobby craft shops were popping up everywhere. In 1981, Wally saw an opportunity in the international arena and negotiated a sale to Deithelm Keller. In 2002, we grasped new opportunities in two rapidly growing markets: the kids activity segment and the dress up play market. 2006 was a milestone year for the company and a new name was chosen to better represent the diversity of products and strengthen the unifying brand. The new name - Delta Creative – crystallizes all that our company stands for. It holds out the promise to our customers that when you see our name on a product you can be assured of innovation, quality, and service.


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