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Video Brings Potential and Opportunity
By: Maria Nerius, FaveCrafts.com Resident Craft Expert
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When I placed a general search for the term "how-to video" on YouTube, one of the most popular video posting sites, I got over 2,910,000 results. I’ve heard many people in the creative community say that they are visual learners. A book or project blog post just can’t bring that to the table, so many people are actively searching for online videos.
My husband learned to take apart and clean an antique gun from a video on YouTube. More and more people are turning to the Internet in their search for information and, amazingly, even the most obscure art (like aboriginal dot painting) has a host of related videos.
Since there are almost 3 million "how-to" videos on YouTube, I decided to get a little more specific with my searches and I found that the results were very interesting.
Once I discovered a few videos of interest, I ended up clicking on the individual or company's YouTube channel. Channels varied from very basic (no branding, designs, etc.) to all the bells and whistles (unique backgrounds, images, logos). The smart channels used important keywords like "how to", and specific techniques like painting, knitting or beaded jewelry. This way, anyone searching for these kinds of videos can quickly find what they need. Smart channels also use keywords in the title, description and keyword index.
The more hits or views a video gets, the more likely it is that the video will catch the attention of YouTube junkies and the YouTube staff. Great videos are shared across social media sites and sent to e-mail inboxes. These viewers can increase your views and can help you become a promoted video. There are several kinds of channels on YouTube, so do your research for this site and other video posting sites.
As with any social media site, you have to remain active. You can’t just post a video and hope people find it. Instead, you must promote it. Setting up a spot where you post and promote videos regularly and improving your video skills will help you build a body of work that you can present to interested parties like FaveCrafts. In fact, FaveCrafts is actively seeking craft video tutorials and is willing to pay for them.
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